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The Latest

A man in a suit speaks into microphones on a podium that displays a connected TV with a red, white and blue test pattern.

U.S. political CTV ad spend projected to grow by 600% this presidential election cycle

CTV is the fastest-growing form of advertising this political season, as marketers see potential for the presidential election, as well as congressional and state races.

Chris Brooklier

Leaders|June 26

Nine’s programmatic boss Jordan King on the future of Australian TV

Zac Wang

Looking glass set atop world map, with retail-media gears emerging from the glass frame.

Retail|June 26

Retail data is going global

Matt Kendall

Data Privacy|June 25

Advertisers, publishers and retailers across Asia-Pacific bet on UID2

Zac Wang

Across the internet

Toy story

An AI-created ad for Toys "R" Us is generating intense reaction from the marketing community, reports WSJ.

Funds for FIFA

FIFA looking to raise up to $2 billion for streaming service, Bloomberg reports.

Unreal

YouTube is in talks with major record labels to license songs for AI tools to clone pop music, though most artists remain fiercely opposed.

Strike averted?

The film and TV crew union IATSE reached a tentative agreement on a new contract, likely avoiding another industry strike.

Mighty Metis

Amazon is developing an AI chatbot, internally called Metis, to directly compete with ChatGPT.

Podwalled

The New York Times is planning to move some of its top podcasts behind a paywall, limiting free episodes of its flagship pod The Daily, reports WSJ.

A bite out of Apple

The E.U. charged Apple with failing to comply with a new digital-competition law, The Wall Street Journal reports.

Bridging the gap

Disney is courting a new group of advertisers it’s betting could drive billions In revenue, Adweek reports.

House party

Netflix is opening two in-person entertainment venues next year, called Netflix Houses, to market and engage with the fandoms of its biggest shows.

Nvidia

Nvidia becomes world’s most valuable company amid AI boom, The Guardian reports.

Opinion

The Readout

61% of total U.S. alcohol ad spend is digital

Pandemic-induced consumer behavior shifts and some relaxed regulations could indicate opportunities for long-term growth in e-commerce alcohol sales.

The Current Report: Special Edition with Jeffrey Gerttula, EVP of digital at CBS Sports.

Video

Damian Fowler

Beyond the buzz at Cannes Lions, AI becomes the new norm

Chris Brooklier

U.S. political CTV ad spend projected to grow by 600% this presidential election cycle

Zac Wang

Nine’s programmatic boss Jordan King on the future of Australian TV

Emma Shepherd

Retail media ad revenue hit $43.7 billion in 2023, surging 16.3%

Travis Clark

Sustainability lights a fire under Cannes Lions

Podcast

Streaming|April 17
The Olympics’ role in culture is evolving, and advertisers are moving with it
Chris Brooklier
Marketing Strategy|May 13
As U.S. election looms, political advertisers shift focus to CTV
Michelle Castillo
Office Hours|May 23
What the Tech is domain spoofing?
John McDermott
Streaming|May 16
Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling
Ilyse Liffreing
Data Privacy|May 9
LG Ad Solutions hopes to change the narrative of CTV advertising by adopting UID2
Travis Clark
Streaming|May 7
Japan’s end of negative interest rates could be CTV advertisers’ golden opportunity
Zac Wang

The Latest

U.S. political CTV ad spend projected to grow by 600% this presidential election cycle

Nine’s programmatic boss Jordan King on the future of Australian TV

Retail data is going global

Advertisers, publishers and retailers across Asia-Pacific bet on UID2

Opinion

5 minutes with PMG's George Popstefanov

Shutting out high-emitting publishers won’t clear brands’ carbon conscience

5 minutes with retail media powerhouse SMG’s Helen Johnson

A funny thing happened on the way to an advertising conference

61% of total U.S. alcohol ad spend is digital

Video

How CBS Sports is bridging the transition between traditional TV and streaming

Asking for a friend: What is green media?

Hot Seat with Samsung's Janet Lee

Asking for a friend: How do I activate first-party data?

Writers

Podcast

Foxtel Media’s Mark Frain on why improving the customer experience is top of mind for the streaming age

Cannes Lions 2024: Pereira O'Dell chief creative officer shares why he supports A.I.

e.l.f. Beauty CMO Kory Marchisotto on betting on women’s love for live sports

What's holding back streaming from fully taking over the upfronts

Trending

The Olympics’ role in culture is evolving, and advertisers are moving with it

As U.S. election looms, political advertisers shift focus to CTV

What the Tech is domain spoofing?

Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling

LG Ad Solutions hopes to change the narrative of CTV advertising by adopting UID2

Japan’s end of negative interest rates could be CTV advertisers’ golden opportunity

U.S. political CTV ad spend projected to grow by 600% this presidential election cycle

Nine’s programmatic boss Jordan King on the future of Australian TV

Retail data is going global

Advertisers, publishers and retailers across Asia-Pacific bet on UID2

5 minutes with PMG's George Popstefanov

Shutting out high-emitting publishers won’t clear brands’ carbon conscience

5 minutes with retail media powerhouse SMG’s Helen Johnson

A funny thing happened on the way to an advertising conference

61% of total U.S. alcohol ad spend is digital

How CBS Sports is bridging the transition between traditional TV and streaming

Asking for a friend: What is green media?

Hot Seat with Samsung's Janet Lee

Asking for a friend: How do I activate first-party data?

Subscribe to The Current

Foxtel Media’s Mark Frain on why improving the customer experience is top of mind for the streaming age

Cannes Lions 2024: Pereira O'Dell chief creative officer shares why he supports A.I.

e.l.f. Beauty CMO Kory Marchisotto on betting on women’s love for live sports

What's holding back streaming from fully taking over the upfronts

The Olympics’ role in culture is evolving, and advertisers are moving with it

As U.S. election looms, political advertisers shift focus to CTV

What the Tech is domain spoofing?

Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling

LG Ad Solutions hopes to change the narrative of CTV advertising by adopting UID2

Japan’s end of negative interest rates could be CTV advertisers’ golden opportunity