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The Weather Company's Crystal Park shares why weather data can shape the future of advertising.

The forecast for 2025: Weather data can shape the future of advertising

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

Brands are still underestimating women. Here’s how that can change.

2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

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The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.

The Latest

Trust is the holy grail for brands in the AI era

IAB Tech Lab warns: Don’t let AI browsers ‘strip-mine’ the open internet

The new competitive moat: Why micro audiences are the future of brand power

Overwolf’s Nathan Lindberg wants to make gaming easier for advertisers

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Trust is the holy grail for brands in the AI era

IAB Tech Lab warns: Don’t let AI browsers ‘strip-mine’ the open internet

The new competitive moat: Why micro audiences are the future of brand power

Overwolf’s Nathan Lindberg wants to make gaming easier for advertisers