Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

The Weather Company's Crystal Park shares why weather data can shape the future of advertising.

The forecast for 2025: Weather data can shape the future of advertising

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

Brands are still underestimating women. Here’s how that can change.

2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

6 stories that defined an unprecedented year in ad tech

The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.

The Latest

In the fight for attention, emotion wins

Sam’s Club’s Ryan Burns on navigating the future of retail media

Helping CTV flourish beyond the silo

Believe it or not, your tech stack isn’t the problem

Op-ed

Q&A

Video

Voices

In the fight for attention, emotion wins

Sam’s Club’s Ryan Burns on navigating the future of retail media

Helping CTV flourish beyond the silo

Believe it or not, your tech stack isn’t the problem