Head of Marketing, The Weather Company

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

Op-ed

How streaming is transforming how we watch television.

Streaming

As TikTok’s future remains unclear, the entire digital ad ecosystem could receive a boost as brands become wary of investing in an app that will remain under heavy scrutiny.

Will they, won’t they ban TikTok? Advertisers mull alternatives

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

The Weather Company's Crystal Park shares why weather data can shape the future of advertising.

The forecast for 2025: Weather data can shape the future of advertising

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

Brands are still underestimating women. Here’s how that can change.

2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

6 stories that defined an unprecedented year in ad tech

The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.

The Latest

The forecast for 2025: Weather data can shape the future of advertising

Zenith’s Colleen Hotchkiss on how content and commerce will move even closer together

Programmatic audio will start finding its voice in 2025

UM’s Andy Littlewood: Future media buying and content creation will be done by AI

Op-ed

Q&A

Video

Voices

The forecast for 2025: Weather data can shape the future of advertising

Zenith’s Colleen Hotchkiss on how content and commerce will move even closer together

Programmatic audio will start finding its voice in 2025

UM’s Andy Littlewood: Future media buying and content creation will be done by AI