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The Trade Desk has developed a streaming TV operating system in an effort to improve the connected TV (CTV) advertising supply chain and consumer discoverability..

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As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

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During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

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