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Interviews, explainers and industry stories that make sense of the trends shaping modern advertising.

EMarketer forecasts AI ad search spend in the U.S. will reach $68 billion by 2030. The company’s CEO goes in depth on how spend is interacting with consumer sentiment about AI.

June 25

5 Minutes with Matthias Braun, CEO, EMarketer.

Rhea also says that AI platforms becoming the point of purchase for consumers is “closer than you think, but not there by any means yet."

June 21

Black and white portrait of Christine Rhea smiling, featured in a “5 Minutes with” interview graphic for The Current.

Unilever’s Amanda Faibis on balancing brand autonomy with scale, leveling up measurement and turning cultural moments into wins.

June 17

5 Minutes With Amanda Faibis, Head of Media Wellbeing Collective, Unilever

The rise of AI agents is forcing a fundamental rethink of bot detection. Human’s head of marketing shares why the bigger risk could be blocking the wrong traffic on this episode of 5 Minutes With.

June 11

5 Minutes with Sarah Acker, SVP, Global Head of Marketing, Human Security.