The dog, not the tail: Who really controls the media dollar?
Sir Martin Sorrell makes the case that the ad industry should start thinking in terms of media investment management rather than media buying or planning.
Sir Martin Sorrell
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Ali Manning, cofounder and COO of Chalice, contends that curation promised smarter, more selective media buying. Instead, it’s often become a new label for old ad tech economics.
Patrik Schwanecke
The Big Impression
Editor and host Ilyse Liffreing uncovers insights and inspiration from leaders at the world's most influential brands.
As retail media matures, Blue Chip’s Mary Kate Huffman argues that the biggest barrier to growth may be the way marketing organizations are structured.
Mary Kate Huffman
Human’s Sarah Acker writes that marketing can no longer treat automated traffic as a back-end security issue.
Chalice Founder Ali Manning argues that “outcomes” has become a catchall for outdated proxies that do not add true business value and undermines the industry’s credibility.
From an impression served to a hectare burned: Why sustainability feels like someone else’s problem
