Why most big brands are not growing
Two-thirds of the top 60 brands have lagged nominal GDP over 15 years. Jeff Green argues that last-click measurement, and the cheap reach it rewards, is a big reason why.
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Consumer behavioral intelligence could help enterprises train AI, anticipate consumer needs and unlock new sources of growth, writes AJL Advisory Founder and CEO Lou Paskalis.
Featured Predictive AI can unlock the true promise of programmatic
Michael Beebe
Featured The answer to fighting ad fraud goes further than regulators’ proposals
Rob Leathern
Sir Martin Sorrell
Samsung and The Trade Desk leaders, both Hershey alums, on navigating the evolving media landscape
Two former Hershey colleagues swap lessons on communication, leading through change and staying curious.
MLS is hoping for a second soccer surge, 30 years after it was founded following the 1994 World Cup in America. DC United wants to be part of that surge.
In an op-ed, Tim Brown, co-founder and CEO of Fiducia, writes that advertisers can cut waste and improve performance by optimizing supply in the DSP first, then using SSP curation to scale what works.
Tim Brown
Audience signals helped scale programmatic CTV. Content intelligence brings what’s on screen into ad-buying decisions today — and could give automated systems a richer input for optimization tomorrow.
At Advertising Week NY, it was clear that AI agents are already reshaping the ad industry.
The next generation of AI agents won’t rely on marketers to write better prompts. They’ll learn from real consumer behavior and optimize directly toward the outcomes that brands care about, writes Max Snow, CEO of Yobi.
