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Australia’s under-16 social media ban is forcing a global rethink of youth marketing

Australia’s under-16 social media ban is reshaping youth marketing, accelerating a global shift toward contextual planning, gaming and trusted media.

Tharshini Tharma-Asokan

Across the internet

Cut the BS

French President Emmanuel Macron says social media's free speech defence is "bullsh*t", calls for transparent algorithms instead as several EU nations prepare under-16 social media bans.

Back at it

Warner Bros. Discovery is re-opening deal talks with Paramount under a seven-day waiver from Netflix.

Cricket fever

Indian Premier League's cricket teams now command the second-highest per-match media value of any sports league globally, behind only the NFL.

More Google investigations

Google hit by EU antitrust probe over search ads pricing.

Sky's the limit

UK's Sky will carry Disney+ content from March, the latest in the streamer-broadcaster tie-ups reshaping European TV.

Outside money

OOH leader Clear Channel agreed to be sold to Mubadala Capital, a UAE sovereign wealth fund.

Mouse House x Super Bowl

ESPN and Disney unveiled “We’re Going,” a character-filled campaign for ESPN’s inaugural Super Bowl, set for February 2027.

That's a wrap

Spotify added a record 38 million users in the most recent quarter, exceeding Wall Street expectations.

Not backing down

Paramount "enhanced" its offer to buy Warner Bros. with a "ticking fee" to underscore its confidence for regulatory approval.

Addictive media

EU regulators charge TikTok with breaking EU online content rules due to its "addictive" features, push for TikTok to change its design.

Opinion

Op-ed|February 18
What CMOs know but struggle to prove
Lukas Fassbender
Opinion|February 12
Trust in measurement is the backbone of the ad industry, Jackelyn Keller says
Opinion|February 6
Why the open internet needs strong SSPs
Sven Hagemeier
Opinion|February 4
Stop chasing fans: Five ways brands can earn a place in fandom
Lee Warner

Graph titled, "A spike in Black Friday offline sales YOY by region"

The Readout

Black Friday offline sales jumped 21% from last year as shoppers sought in-person discounts

Sales data shows that shoppers flocked to physical stores on Black Friday more so than last year, particularly discount retailers, suggesting the value of an omnichannel advertising strategy.