Ed Davidson, Vice President & Chief Growth Officer, LIONS
As $11.6 billion floods into the U.S. 2026 midterms, campaigns on both sides of the aisle are racing to prove their digital spending actually works.
Poll Do you agree that LLMs will become essential tools for CTV marketers by 2026?
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U.S. sports TV ad spend to increase by more than $5 billion
New data shows that sports TV ad spending across linear and CTV will grow more quickly than the overall TV ad market over the next four years.
Outcomes were a core tenet of the top TV networks’ upfront pitch this year. So what’s keeping buyers and sellers from guaranteeing outcomes in an upfront deal?
