The next AI advantage is sitting inside your business right now
Every company is drawing on the same models and public data. That makes the real differentiator what you know about your customers and who you share it with.
Subscribe to The Current
Industry news, expert analysis, behind-the-scenes podcasts and more—straight to your inbox.
At the recent ANA conference in Orlando, Matt Prohaska observed fewer publishers in attendance than ever before.
Featured The dog, not the tail: Who really controls the media dollar?
Sir Martin Sorrell
The Big Impression
Editor and host Ilyse Liffreing uncovers insights and inspiration from leaders at the world's most influential brands.
Patrik Schwanecke
As retail media matures, Blue Chip’s Mary Kate Huffman argues that the biggest barrier to growth may be the way marketing organizations are structured.
Mary Kate Huffman
Human’s Sarah Acker writes that marketing can no longer treat automated traffic as a back-end security issue.
Chalice Founder Ali Manning argues that “outcomes” has become a catchall for outdated proxies that do not add true business value and undermines the industry’s credibility.
