See you at Cannes Lions 2026!
Follow along for the people, ideas and innovations defining the future of marketing from the Croisette.
Poll Do you agree that LLMs will become essential tools for CTV marketers by 2026?
Marketing British media buyers are preparing for ChatGPT Ads
May 26Chris Stokel-Walker
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80% of Americans both watch and listen to podcasts
As video podcasts grow on Spotify, Netflix and more, a new report sheds light on U.S. audio consumption habits — and why new listeners could mean more ad opportunities.
Outcomes were a core tenet of the top TV networks’ upfront pitch this year. So what’s keeping buyers and sellers from guaranteeing outcomes in an upfront deal?
June 1Chris Brooklier
May 21Shirley Marschall
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