Managing Director, Croud U.S.

Kris Tait

Founder and CEO, Chalice Custom Algorithms

SVP, monetization and business strategy, Mediavine

President & CEO, Index Exchange

Managing Director, Uplift Campaigns

Founder and CEO, Place Exchange

COO, Flashtalking by Mediaocean

General Manager of Data Partnerships, The Trade Desk

VP Product, The Trade Desk

Senior director of data strategy, The Shipyard

Chief commercial officer, Scope3

president of data strategy, Choreograph North America

Chairman and CEO, InfoSum

Co-founder, CEO, Attain

GVP, strategy and business development, Oracle Advertising

Senior Vice President, Kroger Precision Marketing

SVP Director of Media Services, 160over90

SVP sales and partnerships at Experian

CEO, Keynes Digital

Executive Vice President, VAB

Programmatic Lead, Two Circles

SVP, Global Sales, Operative

Executive Director, Partnerships & Business Development, S&P Global Mobility

VP of product, ID5

Co-Founder & CEO, Mediavine

Managing Director, Digital Paid Media, GMMB

VP of strategy and partnerships, Intent IQ

CEO, Publicis Media France, and COO, Publicis Groupe

VP of ad technology and programmatic revenue, Advance Local

SVP, Product, The Trade Desk

Founder, Sooth

CMO and EVP, The Trade Desk

Chief Growth Officer, SparkXGlobal

CEO, Goodway Group

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CEO, Founder & Chairman, The Trade Desk

Co-founder and EVP of innovation and strategy, Strategus

co-founder and CEO, Nota

Chief Revenue Officer, Snopes.com

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Senior Director of Content Programming and Strategy, Tubi

Chief Strategy Officer, Ad Fontes Media

CEO, Stagwell

Co-founder and CEO, ID5.io

SVP, Product Sales and Strategy, Nielsen One

Co-Founder, Sincera

Managing Director of Strategic Partnerships, Kinective Media by United Airlines

partner, Bully Pulpit Interactive

Head of Brand Media, PMG

Global Solutions President, Circana

VP, General Manager; CVS Media Exchange (CMX)

VP U.K., The Trade Desk

Co-Founder and CEO, PubMatic

Research Director - Consumer Research Lead, Ampere Analysis

EVP of Business Development, iSpot.tv

Head of Political, LoopMe

CMO, Iris.tv

SVP of technology, The Trade Desk

Chief Strategy Officer, The Trade Desk

President of Media, dentsu Canada

Chief Strategy Officer, Butler/Till

Chief Executive Officer, LiveRamp

COO, Paramount Advertising

Senior Director, European Identity, The Trade Desk

Managing Director, Exverus Media

Managing Director India, The Trade Desk 

Managing Director, Middle East and Africa, The Trade Desk

Chief Commercial Officer, The Trade Desk

SVP of Activations and Addressability, LiveRamp

Head of Digital and Media Marketing, TELUS Consumer Solutions

VP Inventory Development, The Trade Desk

CTO, Good-Loop

head of technology and innovation, Spark Foundry U.K.

Global Programmatic Lead, dentsu

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The Readout

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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The news and trends you need to know from the annual Festival of Creativity along the Croisette.

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A spotlight on leaders from across the advertising industry

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2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

6 stories that defined an unprecedented year in ad tech

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

How Samsung Electronics Canada is 'future-proofing' its business with UID2 as cookies crumble

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