Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

In a strategic move toward live streaming, Warner Bros. Discovery’s Max is betting big on news and sports as the cornerstone of its live content strategy.

Trump-Biden face-off highlights Max's emphasis on live coverage

This week, we're going behind the scenes on the grand-prix winning Dramamine campaign with Prestige Consumer Healthcare's VP of marketing Randi Jachino.

Inside Dramamine's Grand Prix winning documentary The Last Barf Bag

PMG’s founder and CEO shares his views on A.I., live sports and how streaming will become even more personalized.

5 minutes with PMG's George Popstefanov

How a leading traditional broadcaster is approaching the connected TV (CTV) revolution.

Nine’s programmatic boss Jordan King on the future of Australian TV

Foxtel Media CEO Mark Frain dishes on how the customer and advertising experience are shifting amid the proliferation of streaming.

Foxtel Media’s Mark Frain on why improving the customer experience is top of mind for the streaming age

Advertisers around the world are turning to retail data for precision, performance, and profits

Retail data is going global

UID2 is increasingly emerging as an identity solution of choice for marketers in the region.

Advertisers, publishers and retailers across Asia-Pacific bet on UID2

CTV is the fastest-growing form of advertising this political season, as marketers see potential for the presidential election, as well as congressional and state races.

U.S. political CTV ad spend projected to grow by 600% this presidential election cycle

As connected TV grows as an advertising channel worldwide, all eyes are on the global streaming industry — and the local broadcasters looking to stay competitive.

What advertisers need to know about the state of CTV around the world

How CTV advertisers can benefit from 5G FWA devices bringing streaming to millions in India’s smaller towns and rural areas.

The little 5G devices powering India’s streaming revolution

A new women’s sports network from iHeartMedia reflects the opportunities for advertisers in audio.

Audio networks are betting big on the power of women’s sports content

Roku offers scale, reaching an estimated 120 million households in the U.S., along with a low barrier to entry for fans on its free ad-supported platform.

Roku–MLB partnership marks a first for live sports on FAST platforms

Streaming became a larger force at the upfronts this year, with Amazon and Netflix presenting to advertisers and NBCUniversal, Disney, and Fox giving significant time to streaming services.

Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling

NBCUniversal kicked off upfronts week with key figures for its machine-learning ad platform and a focus on its live sports offering.

‘We did not create another opaque walled garden’: NBCU touts transparency (and sports) at upfronts

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

Stay up to date

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

Everything digital marketers need to know to make their jobs easier.

Office Hours

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

How streaming is transforming how we watch television.

Streaming

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

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