Data
The results, which The Current got a sneak peek of at Cannes Lions before they are released in the coming weeks, suggest some things both parties can align on: Drop the storytelling, show the numbers and co-create measurement frameworks.
June 24Zac Wang
At Cannes Lions, Rose said she also sees agencies moving away from traditional billing models by tying remuneration to client success.
June 23Zac Wang
New global research shows younger audiences are gearing up for the 2026 FIFA World Cup, creating opportunities for marketers to connect with fans across live matches and the content surrounding them.
June 11Zharmer Hardimon
As retail media networks compete for brand spending, DoorDash is expanding its reach, measurement and activation capabilities across markets.
June 4Ilyse Liffreing
