Zac Wang

Zac Wang started his career as a marketer at media agencies before a stint in ad tech. He then decided it was more fun to write about advertising than to do the actual advertising, so he jumped ship to the ad trade press, and landed at Insider. He reports on the advertising industry outside of North America, focusing on connected TV (CTV), retail media, and the future of identity on the open internet. He also explores technology shifts, cultural trends, and the rise of programmatic advertising, with a focus on Europe and Asia.