CTO, Good-Loop

Will Luttrell

In a strategic move toward live streaming, Warner Bros. Discovery’s Max is betting big on news and sports as the cornerstone of its live content strategy.

Trump-Biden face-off highlights Max's emphasis on live coverage

This week, we're going behind the scenes on the grand-prix winning Dramamine campaign with Prestige Consumer Healthcare's VP of marketing Randi Jachino.

Inside Dramamine's Grand Prix winning documentary The Last Barf Bag

PMG’s founder and CEO shares his views on A.I., live sports and how streaming will become even more personalized.

5 minutes with PMG's George Popstefanov

How a leading traditional broadcaster is approaching the connected TV (CTV) revolution.

Nine’s programmatic boss Jordan King on the future of Australian TV

Foxtel Media CEO Mark Frain dishes on how the customer and advertising experience are shifting amid the proliferation of streaming.

Foxtel Media’s Mark Frain on why improving the customer experience is top of mind for the streaming age

Advertisers around the world are turning to retail data for precision, performance, and profits

Retail data is going global

UID2 is increasingly emerging as an identity solution of choice for marketers in the region.

Advertisers, publishers and retailers across Asia-Pacific bet on UID2

CTV is the fastest-growing form of advertising this political season, as marketers see potential for the presidential election, as well as congressional and state races.

U.S. political CTV ad spend projected to grow by 600% this presidential election cycle

As connected TV grows as an advertising channel worldwide, all eyes are on the global streaming industry — and the local broadcasters looking to stay competitive.

What advertisers need to know about the state of CTV around the world

How CTV advertisers can benefit from 5G FWA devices bringing streaming to millions in India’s smaller towns and rural areas.

The little 5G devices powering India’s streaming revolution

A new women’s sports network from iHeartMedia reflects the opportunities for advertisers in audio.

Audio networks are betting big on the power of women’s sports content

Roku offers scale, reaching an estimated 120 million households in the U.S., along with a low barrier to entry for fans on its free ad-supported platform.

Roku–MLB partnership marks a first for live sports on FAST platforms

Streaming became a larger force at the upfronts this year, with Amazon and Netflix presenting to advertisers and NBCUniversal, Disney, and Fox giving significant time to streaming services.

Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling

NBCUniversal kicked off upfronts week with key figures for its machine-learning ad platform and a focus on its live sports offering.

‘We did not create another opaque walled garden’: NBCU touts transparency (and sports) at upfronts

Chief marketing and digital officer for L’Oréal in South Asia-Pacific, the Middle East and North Africa, Bradshaw-Zanger is focused on brand equity in a mobile-first marketplace.

L’Oréal’s Lex Bradshaw-Zanger on brand-building in a mobile-first marketplace

At Ford, Jennifer Brace’s role is to prepare the automaker for all the potential scenarios and consumer trends that could impact the company’s success in the future.

Meet Ford’s Chief Futurist, who prepares for at least 4 futures at once

General Motors’ lead of diverse media strategy and investment says that one day, she would like diversity ad spend to simply be part of how companies look at their overarching media strategies, instead of existing as a line item.

GM’s Brianne Boles-Marshall is on a mission to support Black-owned media

The Guardian US has increased its ad revenue 42 percent year over year. Luis Romero, the head of sales in North America, shares insights into his strategy: branded content, green ad dollars, and leaning into lifestyle/sports coverage.

The Guardian U.S.' SVP of ads on brand strategy, green ad dollars, and soccer

The Guardian US' SVP of ads on brand strategy, green ad dollars, and soccer

Marketers should be asking themselves the hard questions as they consider new channels, says Johnson & Johnson’s Andrew Jude Rajanathan.

Johnson & Johnson's EMEA media lead on how the consumer health giant is approaching marketing as inflation bites

Lee Walsh, Uber’s global head of media, offers insights on the company’s brand marketing around its new membership program Uber One, and explains why the company is embracing the upfronts as it moves media spend to connected TV.

Lee Walsh, Uber’s global head of media, on marketing across 10,000 cities

One of the innovators of programmatic advertising talks about the importance of measuring emissions in digital advertising.

5 minutes with Brian O’Kelley

Twitter

Travis Clark

Zac Wang

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

A spotlight on leaders from across the advertising industry

Leaders

How streaming is transforming how we watch television.

Streaming

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Premium

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

The news and trends you need to know from the annual Festival of Creativity along the Croisette.

Cannes Lions

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

VP U.K., The Trade Desk

Senior Director, European Identity, The Trade Desk

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

CEO, Founder & Chairman, The Trade Desk

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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Chief Commercial Officer, The Trade Desk

In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

Everything digital marketers need to know to make their jobs easier.

Office Hours

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

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