Founder and CEO, Chalice Custom Algorithms

SVP, monetization and business strategy, Mediavine

President & CEO, Index Exchange

Managing Director, Uplift Campaigns

COO, Flashtalking by Mediaocean

General Manager of Data Partnerships, The Trade Desk

VP Product, The Trade Desk

Senior director of data strategy, The Shipyard

Chief commercial officer, Scope3

president of data strategy, Choreograph North America

Chairman and CEO, InfoSum

Co-founder, CEO, Attain

GVP, strategy and business development, Oracle Advertising

SVP Director of Media Services, 160over90

SVP sales and partnerships at Experian

CEO, Keynes Digital

Executive Vice President, VAB

Programmatic Lead, Two Circles

Executive Director, Partnerships & Business Development, S&P Global Mobility

VP of product, ID5

Co-Founder & CEO, Mediavine

Managing Director, Digital Paid Media, GMMB

VP of strategy and partnerships, Intent IQ

CEO, Publicis Media France, and COO, Publicis Groupe

VP of ad technology and programmatic revenue, Advance Local

SVP, Product, The Trade Desk

CMO and EVP, The Trade Desk

CEO, Goodway Group

Chief Revenue Officer, The Trade Desk

CEO, Founder & Chairman, The Trade Desk

Co-founder and EVP of innovation and strategy, Strategus

co-founder and CEO, Nota

Chief Revenue Officer, Snopes.com

Chief Product Officer, Experian Marketing Services

Senior Director of Content Programming and Strategy, Tubi

CEO & founder, AJL Advisory

CEO, Stagwell

Co-founder and CEO, ID5.io

SVP, Product Sales and Strategy, Nielsen One

Co-Founder, Sincera

partner, Bully Pulpit Interactive

Head of Brand Media, PMG

Global Solutions President, Circana

VP, General Manager; CVS Media Exchange (CMX)

VP U.K., The Trade Desk

Co-Founder and CEO, PubMatic

Research Director - Consumer Research Lead, Ampere Analysis

EVP of Business Development, iSpot.tv

Head of Political, LoopMe

CMO, Iris.tv

SVP of technology, The Trade Desk

Chief Strategy Officer, The Trade Desk

President of Media, dentsu Canada

Chief Strategy Officer, Butler/Till

Chief Executive Officer, LiveRamp

COO, Paramount Advertising

Senior Director, European Identity, The Trade Desk

Managing Director, Exverus Media

Managing Director, Middle East and Africa, The Trade Desk

Chief Commercial Officer, The Trade Desk

SVP of Activations and Addressability, LiveRamp

VP Inventory Development, The Trade Desk

CTO, Good-Loop

head of technology and innovation, Spark Foundry U.K.

Global Programmatic Lead, dentsu

Writers

Brian DeCicco

LinkedIn

Emma Shepherd

John Donahue & Rob Norman

John McDermott

Kimberly Gilberti

Lady Learned

Michael Hendricks

Michelle Castillo

Parbinder Dhariwal

Samantha Jacobson

Stephanie Paterik

The Editors

Tim Sims

Twitter

Travis Clark

Travis Clark, Chris Brooklier and Stephanie Paterik

Will Doherty

Will Luttrell

Will McMahon

Zac Wang

Zharmer Hardimon

Not Found

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

5 minutes with - Voices page (Video section)

5 minutes with - Video page

Premium

5 minutes with - Voices page (Q&A section)

How streaming is transforming how we watch television.

Streaming

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

Stay up to date

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

The Current Report

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

A spotlight on leaders from across the advertising industry

Leaders

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

gated content

Op-ed

The news and trends you need to know from the annual Festival of Creativity along the Croisette.

Cannes Lions

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

Everything digital marketers need to know to make their jobs easier.

Office Hours

The Current Podcast

Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.

Video

Asking for a friend

For Context

Hot Seat

TypeError

The latest news and perspectives on the internet outside the walled gardens.

Open Internet

The Trade Desk has developed a streaming TV operating system in an effort to improve the connected TV (CTV) advertising supply chain and consumer discoverability..

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

How Samsung Electronics Canada is 'future-proofing' its business with UID2 as cookies crumble

YouTube

Email