![Two men within a Connected TV's streaming UI open up an app like a file cabinet and review papers with data.](/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_-FirstPartyDataUpfronts_1200px.jpg&w=1920&q=75)
![The Readout graph showing that 49% of Americans surveyed are regular alcohol buyers.](/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2Fv3desktophomepage_tc_e165_readout_digitalalcoholadspend-1.png&w=3840&q=75)
The Readout
61% of total U.S. alcohol ad spend is digital
Pandemic-induced consumer behavior shifts and some relaxed regulations could indicate opportunities for long-term growth in e-commerce alcohol sales.
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