Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

What will the world look like in three to five years when cookies deprecate and how can brands peek over the cookieless horizon and start thinking about long term digital strategy?

Does the death of cookies mean the rebirth of digital media?

Polaris’ Chief Customer Growth Officer talks with The Current Podcast about how many of the company’s customers are multicultural and have preferred style over performance.

Polaris’ Pam Kermisch on marketing past assumptions in the powersports space

Ads leveraging consumers’ financial transactions could change the game. But is retail media getting too crowded?

Big Finance wants a piece of your retail media budgets

A bevy of CTV ad campaigns show the power of first-party data in cookieless CTV environments.

German CTV marketers are seeing serious results with first-party data

How marketers can deliver meaningful changes in their media buying approaches.

Progress over perfection: 7 steps to tackle your campaign emissions now

In a strategic move toward live streaming, Warner Bros. Discovery’s Max is betting big on news and sports as the cornerstone of its live content strategy.

Trump–Biden face-off highlights Max’s emphasis on live coverage

This week, we're going behind the scenes on the grand-prix winning Dramamine campaign with Prestige Consumer Healthcare's VP of marketing Randi Jachino.

Inside Dramamine's Grand Prix winning documentary The Last Barf Bag

PMG’s founder and CEO shares his views on A.I., live sports and how streaming will become even more personalized.

5 minutes with PMG's George Popstefanov

For carbon-emissions measurement to take flight in the digital advertising world, brands and publishers must be held accountable for their actions.

Shutting out high-emitting publishers won’t clear brands’ carbon conscience

Helen Johnson, SMG exec shares the challenges she sees hampering retail media’s development in the U.K. and beyond, from fragmentation to a lack of standardization around measurement.

5 minutes with retail media powerhouse SMG’s Helen Johnson

It’s time for the major advertising industry bodies to step up and play an essential advocacy role to ensure competition, consumer protection and growth.

A funny thing happened on the way to an advertising conference

Infosum's Brian Lesser shares why the ad industry must ensure that privacy standards are not just superficial claims but are embedded in actual practices and technologies.

Why it’s time to stop paying lip service to privacy

Aluma Insights’ Doug Montgomery, a 20-year veteran of the entertainment and retail businesses discusses the evolution of the retail playbook.

5 minutes with veteran retail analyst Doug Montgomery

CTV is the fastest-growing form of advertising this political season, as marketers see potential for the presidential election, as well as congressional and state races.

U.S. political CTV ad spend projected to grow by 600% this presidential election cycle

As connected TV grows as an advertising channel worldwide, all eyes are on the global streaming industry — and the local broadcasters looking to stay competitive.

What advertisers need to know about the state of CTV around the world

How CTV advertisers can benefit from 5G FWA devices bringing streaming to millions in India’s smaller towns and rural areas.

The little 5G devices powering India’s streaming revolution

A new women’s sports network from iHeartMedia reflects the opportunities for advertisers in audio.

Audio networks are betting big on the power of women’s sports content

Roku offers scale, reaching an estimated 120 million households in the U.S., along with a low barrier to entry for fans on its free ad-supported platform.

Roku–MLB partnership marks a first for live sports on FAST platforms

Streaming became a larger force at the upfronts this year, with Amazon and Netflix presenting to advertisers and NBCUniversal, Disney, and Fox giving significant time to streaming services.

Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling

Advertisers around the world are turning to retail data for precision, performance, and profits

Retail data is going global

Southeast Asia’s fragmented retail market benefits from the kind of data sharing that’s unthinkable by Big Tech.

Retail data surges in Southeast Asia as major commerce sites break down walls

CBC announced that it’s offering ad inventory programmatically for the first time, reflecting changing media strategies and viewing habits for live sports in Canada.

How programmatic is changing the game for live sports in Canada

Connected TV (CTV) is picking up steam as a way to get more small, local and regional businesses to advertise, especially programmatically.

Why streamers like Disney, NBCUniversal and Paramount are courting small businesses

As retail media evolves beyond retail networks, many in the audio industry see an opportunity to strike a harmonious relationship that could benefit both parties.

Audio and retail are getting in tune with one another

Measurement is becoming a bigger factor in the upfronts as networks’ authenticated ad space matches up with retailers’ verified buyers.

Retail data is entering the upfronts as measurement gets more important

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

Nurhuda Syed

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

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How streaming is transforming how we watch television.

Streaming

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

Stay up to date

The news and trends you need to know from the annual Festival of Creativity along the Croisette.

Cannes Lions

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

Everything digital marketers need to know to make their jobs easier.

Office Hours

Premium

CEO, Founder & Chairman, The Trade Desk

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

The latest news and perspectives on the internet outside the walled gardens.

Open Internet

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

head of technology and innovation, Spark Foundry U.K.

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

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