Global Programmatic Lead, dentsu

Zac Selby

What will the world look like in three to five years when cookies deprecate and how can brands peek over the cookieless horizon and start thinking about long term digital strategy?

Does the death of cookies mean the rebirth of digital media?

Polaris’ Chief Customer Growth Officer talks with The Current Podcast about how many of the company’s customers are multicultural and have preferred style over performance.

Polaris’ Pam Kermisch on marketing past assumptions in the powersports space

Ads leveraging consumers’ financial transactions could change the game. But is retail media getting too crowded?

Big Finance wants a piece of your retail media budgets

A bevy of CTV ad campaigns show the power of first-party data in cookieless CTV environments.

German CTV marketers are seeing serious results with first-party data

How marketers can deliver meaningful changes in their media buying approaches.

Progress over perfection: 7 steps to tackle your campaign emissions now

In a strategic move toward live streaming, Warner Bros. Discovery’s Max is betting big on news and sports as the cornerstone of its live content strategy.

Trump–Biden face-off highlights Max’s emphasis on live coverage

This week, we're going behind the scenes on the grand-prix winning Dramamine campaign with Prestige Consumer Healthcare's VP of marketing Randi Jachino.

Inside Dramamine's Grand Prix winning documentary The Last Barf Bag

PMG’s founder and CEO shares his views on A.I., live sports and how streaming will become even more personalized.

5 minutes with PMG's George Popstefanov

CTV is the fastest-growing form of advertising this political season, as marketers see potential for the presidential election, as well as congressional and state races.

U.S. political CTV ad spend projected to grow by 600% this presidential election cycle

As connected TV grows as an advertising channel worldwide, all eyes are on the global streaming industry — and the local broadcasters looking to stay competitive.

What advertisers need to know about the state of CTV around the world

How CTV advertisers can benefit from 5G FWA devices bringing streaming to millions in India’s smaller towns and rural areas.

The little 5G devices powering India’s streaming revolution

A new women’s sports network from iHeartMedia reflects the opportunities for advertisers in audio.

Audio networks are betting big on the power of women’s sports content

Roku offers scale, reaching an estimated 120 million households in the U.S., along with a low barrier to entry for fans on its free ad-supported platform.

Roku–MLB partnership marks a first for live sports on FAST platforms

Streaming became a larger force at the upfronts this year, with Amazon and Netflix presenting to advertisers and NBCUniversal, Disney, and Fox giving significant time to streaming services.

Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling

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As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

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