News from the open internet | The Current

News from the open internet

The Latest

Hand plays hopscotch on a smartphone with newspapers covering the ground.

Marketing Strategy|March 13

The Guardian deploys OpenPath amid programmatic revenue surge

The Guardian’s integration with OpenPath comes as publishers search for viable revenue models amid lower referral traffic.

A crystal ball with a pixellated cursor floating inside.

Culture|March 12

SXSW 2025: AI in the real world, TikTok in limbo and streaming platforms everywhere

Ilyse Liffreing

The Current Podcast: Katie Babineau, CMO, Beyond Yoga.

Podcast|March 13

Beyond Yoga’s Katie Babineau on the power of community

A white beam enters a transluscent triangular prism from the left, and disperses into colored rays on the right.

Data Privacy|March 11

Index Exchange CEO: Time for a Performance Max for the open internet

Across the internet

Disney dominance

The Hollywood Reporter details Disney's plan for "multi-platform advertising dominance," from milking the Oscars on Hulu to ESPN's March Madness tournament.

The real TV

YouTube viewership on British TVs is perceived as bigger than it actually is, The Media Leader reports.

Game on

Ad spend on women's sports more than doubled last year, CNBC reports.

Halftime spectacle

FIFA is planning its first ever Super Bowl-style halftime show for the 2026 World Cup in the U.S.

Tax the stream

BBC chair calls for U.S. streamers to be taxed in the U.K.

Audio expansion

Bauer Media Audio launches its digital audio advertising platform, audioXi, in the U.K.

Pressure campaign

Five Democratic senators are calling on the DOJ to investigate whether Elon Musk is using his Trump influence to pressure advertisers into returning to X, The Wall Street Journal reports.

Google = the internet?

Google rolled out AI-only search for Google One AI Premium subscribers, with no organic results on the search page.

Billions on billions

Netflix's $18 billion content budget for 2025 is "not anywhere near a ceiling," its CFO says.

More Google news

The internet giant has wiped over 180 functionless apps from the Play Store due to IAS findings of ad fraud, reports Adweek.

Opinion

Graph showing Where auto ads drive influence.

61% of car shoppers say CTV ads influenced them to purchase

A recent study explores the role digital media plays in moving auto shoppers along the path to purchase.

Video

For Context: Advertising surrounds us, the marketing funnel.

For Context: Evolution of the marketing funnel

See how retail media and commerce networks are playing a major role in accelerating marketers’ goals to serve the right ad to the right consumer, and how they’re changing the very dynamics of the shopping experience.

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

The Current: 5 Minutes with Rachel Lawson, Mondelez International Director of shopper marketing.

For Context: From cable to connected TV: Live sports on screen

For Context: From Cable to connected TV: Live sports on screen.

Asking for a friend: What is green media?

Asking for a friend: What is green media?

Writers

Ilyse Liffreing

SXSW 2025: AI in the real world, TikTok in limbo and streaming platforms everywhere

Meta ditches fact-checking on its platforms. Marketers weigh in.

Chris Brooklier

3 takeaways from the DOJ’s final proposal in the Google search antitrust case

The Guardian deploys OpenPath amid programmatic revenue surge

Paramount’s pitch to advertisers: Premium TV like Yellowstone trumps social

Tharshini Tharma-Asokan

How data is reshaping Disney’s ad strategy

Podcast

Trending

Streaming|March 4
Riding on its Big Game success, Tubi sets its sights on the U.K.
Zac Wang
Streaming|March 3
WBD’s Max wants to be a ‘top 3 streamer’ globally, fueled by live sports and growth in EMEA
Zac Wang
Streaming|February 28
Paramount’s pitch to advertisers: Premium TV like Yellowstone trumps social
Travis Clark
Marketing Strategy|February 26
How news publishers are fighting back against ‘broken’ brand-safety tools
Travis Clark
Marketing Strategy|February 20
Are marketers ready to reimagine the funnel?
Ilyse Liffreing
Streaming|February 18
How the NFL keeps breaking viewership records
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