Grubhub’s Marnie Kain on standing out in a crowded market

When the food-delivery app, Grubhub, launched in Chicago 2004, it was one of the pioneers in the space. Now, the sector is more competitive than ever. Figures show that more than a quarter of Americans use food-delivery apps at least once a week. Grubhub, which recently celebrated its 20-year anniversary, has managed to stay relevant over time. It’s evolved without losing sight of what’s most important — the customer.

“We really look at it from a consumer standpoint and what’s meaningful and relevant to our customers. What conveniences do they need? What are their pain points? It’s about being in service of the customer and their needs,” Grubhub’s VP of Brand Marnie Kain tells The Current Podcast.

“[Consumers] perhaps are interested in the fact that we’ve been around for a long time — we’re the OG in the category, and that means we stand by our product and our reliable brand — but mostly they just want what they want, when they want it. They want value.”

Kain also talks about building partnerships to help deliver value, the importance of staying innovative to drive brand engagement and how using data can help ensure consumer needs are met.