CPG brands use big data to increase brand loyalty ahead of Big Game

We’re days away from the Big Game, and with that, watch parties full of snacks.

Grocery prices are going up, as everything from bird flu to bad weather are hiking up prices at the highest pace in more than a year. The cost of groceries increased nearly 2% in December compared to the year before, according to the Labor Department.

A way to help stem those costs? Discounts and cash-back offers, which is where a company like Ibotta comes in. Over 50 million people use Ibotta to save money in exchange for their purchase data.

For marketers, Ibotta unlocks real-time transaction data to connect measurement and campaign performance. The company’s founder and CEO, Bryan Leach, joins The Current Report to discuss the CPG environment and share how marketers can unlock results with big data ahead of the game.