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A new Adalytics report alleges that top ad tech vendors like Google and Amazon served ads from major brands on an explicit website.

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Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

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2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

6 stories that defined an unprecedented year in ad tech

The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.