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The Latest

Collage of lions walking out of a browser window, an umbrella in a search bar

A Cannes juror on what it takes to win a Lion and why Brazil landed Creative Country of the Year

Bold themes behind winning campaigns emerged, but each Lion winner had a clear showing of both creativity and business impact.

Zac Wang

Across the internet

Time keeps ticking

Trump to extend TikTok deadline out another 90 days.

Linear on streaming

French TV network TF1 will broadcast its linear channels on Netflix, including live sports.

Rising competition

France's Canal+ outlines ambitions to compete with U.S. streamers.

Streaming milestone

In a new Nielsen report, streaming surpassed combined broadcast and cable viewership for the first time in May.

Targeting SMBs

Britain's Channel 4, ITV and Sky join forces to launch a self-serve TV ad marketplace to attract new-to-TV brands.

WhatsAds

WhatsApp will start showing ads in the app for the first time.

X gon' give it to ya (a lawsuit)

WSJ reports Elon Musk and CEO Linda Yaccarino are trying to strong-arm advertisers back onto the platform.

Google changes

The tech giant is offering buyouts to employees in its search and ads unit as it faces existential threats.

Disney Hulu deal

Disney to pay Comcast an additional $439 million for Hulu to complete the deal.

New hire

Disney+ poaches Angela Jain from Britain's ITV to lead content for EMEA. The exec previously commissioned Love Island for ITV.

Readout graph showing net SVOD subscriber adds since Q1 '23.

The Readout

71% of streaming subscriber gains in the last 2 years were to ad plans

New Antenna data shows that the vast majority of SVOD subscriber gains since 2023 have been to ad-supported tiers.

The Current: From Radio to Spotify: The evolution of audio.

Video

Damian Fowler

Audio’s big moment is now. Are you listening?

Chris Brooklier

How the New York Post optimized its supply path and increased fill rates by 8.6x

Zac Wang

A Cannes juror on what it takes to win a Lion and why Brazil landed Creative Country of the Year

Travis Clark

At Cannes Lions, marketers wrestle with the implications of AI on creativity

Tharshini Tharma-Asokan

Four Cannes Lions-winning campaigns redefining live sports, CTV ads and retail media

Podcast

Opinion|June 11
The open internet is still with us (and so is Paul)
Jeff Green
Culture|May 22
Inside the Golden State Valkyries’ first game — and how they’re building a WNBA team from scratch
Chris Brooklier
The Readout|June 4
71% of streaming subscriber gains in the last 2 years were to ad plans
Travis Clark
Opinion|June 12
The Trade Desk’s Jill Smith on how differentiation will fuel retail media’s next wave
Office Hours|May 27
What the Tech is attribution modeling?
John McDermott
Marketing Strategy|June 3
We analyzed hiring data to predict where advertising is going next
Shawn Lim

The Latest

A Cannes juror on what it takes to win a Lion and why Brazil landed Creative Country of the Year

OMG’s Melinda Clow on how programmatic can turn live sports’ unpredictability into an asset

AI’s new era and a live sports showdown: The biggest takeaways from Cannes Lions 2025

Four Cannes Lions-winning campaigns redefining live sports, CTV ads and retail media

Overheard at Cannes Lions 2025

Best Buy Ads’ Lisa Valentino on creating connections with midnight events

How the New York Post optimized its supply path and increased fill rates by 8.6x

Across the internet

Time keeps ticking

Linear on streaming

Rising competition

Streaming milestone

Targeting SMBs

WhatsAds

X gon' give it to ya (a lawsuit)

Google changes

Disney Hulu deal

New hire

71% of streaming subscriber gains in the last 2 years were to ad plans

Video

For Context: The evolution of audio

For Context: Evolution of the marketing funnel

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

For Context: From cable to connected TV: Live sports on screen

Writers

Podcast

Valnet’s Ji Heon Kim on how the publisher encouraged users to authenticate themselves

Gallo Winery’s Amy Lund on bringing wine to the NFL

CNN International Commercial’s Rob Bradley on evolving a legacy media company

PayPal’s Jenna Griffith on building a media business from transaction data

Trending

The open internet is still with us (and so is Paul)

Inside the Golden State Valkyries’ first game — and how they’re building a WNBA team from scratch

71% of streaming subscriber gains in the last 2 years were to ad plans

The Trade Desk’s Jill Smith on how differentiation will fuel retail media’s next wave

What the Tech is attribution modeling?

We analyzed hiring data to predict where advertising is going next

A Cannes juror on what it takes to win a Lion and why Brazil landed Creative Country of the Year

OMG’s Melinda Clow on how programmatic can turn live sports’ unpredictability into an asset

AI’s new era and a live sports showdown: The biggest takeaways from Cannes Lions 2025

Four Cannes Lions-winning campaigns redefining live sports, CTV ads and retail media

Overheard at Cannes Lions 2025

Best Buy Ads’ Lisa Valentino on creating connections with midnight events

How the New York Post optimized its supply path and increased fill rates by 8.6x

Across the internet

71% of streaming subscriber gains in the last 2 years were to ad plans

For Context: The evolution of audio

For Context: Evolution of the marketing funnel

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

For Context: From cable to connected TV: Live sports on screen

Subscribe to The Current

Valnet’s Ji Heon Kim on how the publisher encouraged users to authenticate themselves

Gallo Winery’s Amy Lund on bringing wine to the NFL

CNN International Commercial’s Rob Bradley on evolving a legacy media company

PayPal’s Jenna Griffith on building a media business from transaction data

The open internet is still with us (and so is Paul)

Inside the Golden State Valkyries’ first game — and how they’re building a WNBA team from scratch

71% of streaming subscriber gains in the last 2 years were to ad plans

The Trade Desk’s Jill Smith on how differentiation will fuel retail media’s next wave

What the Tech is attribution modeling?

We analyzed hiring data to predict where advertising is going next