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News from the open internet

The Latest

A row of megaphones that nest within each other like Russian dolls.

Marketing Strategy|June 2

Why agencies are buying ad tech firms

And where is the world of independent ad tech heading?

Chris Stokel-Walker

Measuring tape extends with people walking on an upward trend.

Streaming|May 30

Netflix joins OzTam: A milestone for streaming measurement in Australia

Tharshini Tharma-Asokan

A man cheers on a game on a connected TV on a giant basketball.

Streaming|May 29

Sports content is growing faster on streamers than TV and movies

A football player wears a jersey depicting beer and a number that says 0%.

Streaming|May 29

How nonalcoholic brands are reaching a new generation of sports fans through CTV

Across the internet

All in on AI

Meta is aiming to fully automate ad creation by the end of next year, as it seeks more control of the whole process.

Layoffs at BI

Business Insider is laying off 21% of its staff as it moves away from "traffic-sensitive businesses" and goes "all-in on AI."

NYT + Amazon AI

The New York Times will license some of its content to Amazon to train the e-commerce giant's AI models, as it continues legal fight against OpenAI over alleged copyright infringement.

Not very luxurious

Luxury brands that hiked prices during the pandemic are now reporting declining sales, reports The Wall Street Journal.

Measuring WNBA success

Nielsen agreed to a deal with the WNBA, the largest contract ever for a women's league.

Breaking up Big Tech

The Meta-FTC antitrust trial entered its final day on Tuesday, May 27th.

Another one

The DOJ is investigating whether Google violated antitrust law by structuring an agreement with an AI company in a way that it would avoid merger scrutiny.

A new era

Google sidelines traditional search, goes all in on AI search with U.S. rollout of AI Mode.

Women's sports still winning

The recent Indiana Fever-Chicago Sky game was watched by 2.7 million viewers, the most for a regular season WNBA match in 25 years.

E.U. antitrust

Commission says TikTok is in breach of the bloc's digital advertising rules in preliminary findings.

Opinion

Chart showing share of TV viewing in the U.S. in Q1 of 2025.

Over 72% of U.S. TV viewing was ad-supported in Q1 this year

Nielsen’s new Ad Supported Gauge breaks down TV viewing in the U.S. that includes advertising.

Video

For Context: Advertising surrounds us, the marketing funnel.

For Context: Evolution of the marketing funnel

See how retail media and commerce networks are playing a major role in accelerating marketers’ goals to serve the right ad to the right consumer, and how they’re changing the very dynamics of the shopping experience.

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

The Current: 5 Minutes with Rachel Lawson, Mondelez International Director of shopper marketing.

For Context: From cable to connected TV: Live sports on screen

For Context: From Cable to connected TV: Live sports on screen.

Asking for a friend: What is green media?

Asking for a friend: What is green media?

Writers

Ilyse Liffreing

Empathy at scale: What Headspace and Dotdash Meredith are teaching us about AI

Sam’s Club’s Ryan Burns on navigating the future of retail media

Chris Brooklier

Inside the Golden State Valkyries’ first game — and how they’re building a WNBA team from scratch

CTV and retail media push European digital ad spend past €100 billion, as search falters

Sports content is growing faster on streamers than TV and movies

Tharshini Tharma-Asokan

Netflix joins OzTam: A milestone for streaming measurement in Australia

Podcast

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Streaming|May 15
Why U.S. marketers are reallocating social and search spend into CTV
Tharshini Tharma-Asokan
Streaming|May 22
How U.S. upfront trends look different in the U.K.
Zac Wang
Marketing Strategy|May 21
In uncertain waters, smart marketers are holding the line
Chris Brooklier
Marketing Strategy|May 19
As tariff concerns grow, brands like Ford and DSW reposition messaging around transparency and value
Ilyse Liffreing
Culture|May 21
Cairns Crocodiles 2025: Marketers talk tight budgets, podcasts and retail media
Tharshini Tharma-Asokan
Marketing Strategy|May 20
‘Trump tariffs’ earnings season recap: Insights for media buyers from 8 key companies
Zac Wang