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Hands share a set of car keys on a TV screen with a play button.

The Readout|February 19

61% of car shoppers say CTV ads influenced them to purchase

A recent study explores the role digital media plays in moving auto shoppers along the path to purchase.

Zharmer Hardimon

Person holding phone with a large football sticker on it in front of their face.

Streaming|February 18

How the NFL keeps breaking viewership records

Podcast|February 19

Grubhub’s Marnie Kain on standing out in a crowded market

A small figure stands on a planet-sized football, marking it with a play-button flag.

Streaming|February 13

What the Big Game signals for advertising in 2025

Ilyse Liffreing

Across the internet

Batter up

Amazon Prime Video now has the rights to stream games from 16 regional sports networks, for an extra $20 a month.

The CTV long tail

U.K.'s Channel 4 says it will relaunch its streaming platform this year, aiming to attract small and medium-sized advertisers.

Game on

Netflix had its best month of viewership ever in the U.S. in January, according to a new Nielsen report, fueled by Squid Game.

TV standoff

YouTube TV and Paramount reached a short-term deal extension, but the latter's channels could soon leave if a long-term agreement isn't reached — soon after YouTube TV raised prices.

In the red zone

ESPN has resumed talks with the NFL to buy some of the league's assets, including NFL Network, according to Puck.

Women Sports Connect

Publicis Media is launching a new offering devoted to women’s sports, reports Ad Age.

'I'll have what she's having'

Hellmann's continues its Big Game campaign by partnering with Roku and Walmart to run shoppable ads on how to make the sandwich from its spot.

Podflix

Netflix is considering licensing video podcasts, according to Business Insider.

Netflix Formula

The streamer is considering a bid for the US broadcast rights to Formula One from 2026, according to The Athletic, though as yet unconfirmed by Netflix.

Big Game spots

Fox is offering 15 second ad ad slots through Tubi for $500,000 during the Big Game.

Opinion

Graph showing how digital live sports viewing could increase from 2022 to 2027.

Digital live sports viewing in the U.S. will increase 21% by 2027

As live sports media rights increasingly shift to streaming, digital viewing could pass 127 million viewers over the next two years.

Video

For Context: Advertising surrounds us, the marketing funnel.

For Context: Evolution of the marketing funnel

See how retail media and commerce networks are playing a major role in accelerating marketers’ goals to serve the right ad to the right consumer, and how they’re changing the very dynamics of the shopping experience.

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

The Current: 5 Minutes with Rachel Lawson, Mondelez International Director of shopper marketing.

For Context: From cable to connected TV: Live sports on screen

For Context: From Cable to connected TV: Live sports on screen.

Asking for a friend: What is green media?

Asking for a friend: What is green media?

Writers

Ilyse Liffreing

What the Big Game signals for advertising in 2025

Meta ditches fact-checking on its platforms. Marketers weigh in.

Chris Brooklier

Big Game sets streaming record, with 13.6 million watching on Tubi

Startups bet on the open web at London’s ad tech forum

How the NFL keeps breaking viewership records

Tharshini Tharma-Asokan

In Australia, sports may be the key to streaming growth

Podcast

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