Zharmer Hardimon

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GVP, strategy and business development, Oracle Advertising

Brian Silver

John McDermott

Twitter

Travis Clark

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

5 minutes with - Voices page (Q&A section)

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

Stay up to date

How streaming is transforming how we watch television.

Streaming

Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.

Video

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Everything digital marketers need to know to make their jobs easier.

Office Hours

Asking for a friend

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

The news and trends you need to know from the annual Festival of Creativity along the Croisette.

Cannes Lions

Chairman and CEO, InfoSum

Premium

Op-ed

A spotlight on leaders from across the advertising industry

Leaders

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

The Current Report

gated content

Chief Revenue Officer, The Trade Desk

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

Chief Product Officer, Experian Marketing Services

Head of Digital and Media Marketing, TELUS Consumer Solutions

SVP sales and partnerships at Experian

Hot Seat

5 minutes with - Voices page (Video section)

TypeError

CMO and EVP, The Trade Desk

In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

The Current Podcast

The latest news and perspectives on the internet outside the walled gardens.

Open Internet

In the last five years, the brand has sought to remix the jingle so it can both preserve its widely recognized brand asset and connect with a new generation of consumers.

How Meow Mix future-proofed its jingle for another generation

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).