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How marketers are adapting their strategies to societal shifts and industry trends.

Culture

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

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Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

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5 minutes with - Voices page (Q&A section)

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The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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The news and trends you need to know from the annual Festival of Creativity along the Croisette.

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Stories about the emerging retail media market, including the latest brand partnerships.

Retail

SVP Director of Media Services, 160over90

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Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.

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Head of Marketing, The Weather Company

How streaming is transforming how we watch television.

Streaming

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

The Current Report

The Current Podcast

In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

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Everything digital marketers need to know to make their jobs easier.

Office Hours

The latest news and perspectives on the internet outside the walled gardens.

Open Internet

As live sports media rights increasingly shift to streaming, digital viewing could pass 127 million viewers over the next two years.

Digital live sports viewing in the U.S. will increase 21% by 2027

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

The Weather Company's Crystal Park shares why weather data can shape the future of advertising.

The forecast for 2025: Weather data can shape the future of advertising

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

Brands are still underestimating women. Here’s how that can change.

2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

6 stories that defined an unprecedented year in ad tech

The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.