Stephanie Paterik

Programmatic Lead, Two Circles

Dave Ajumobi

Chief Growth Officer, SparkXGlobal

Jason Zhang

Lisa Lacy

Michelle Castillo

Managing Director, Exverus Media

Talia Arnold

Managing Director India, The Trade Desk 

Tejinder Gill

Managing Director, Middle East and Africa, The Trade Desk

Terry Kane

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Travis Clark

Head of Digital and Media Marketing, TELUS Consumer Solutions

Vassilis Douros

VP Inventory Development, The Trade Desk

Will Doherty

CTO, Good-Loop

Will Luttrell

head of technology and innovation, Spark Foundry U.K.

Will McMahon

Global Programmatic Lead, dentsu

Zac Selby

Zac Wang

Zharmer Hardimon

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The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

6 stories that defined an unprecedented year in ad tech

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).