Research Director - Consumer Research Lead, Ampere Analysis

Richard Cooper

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

5 minutes with - Voices page (Q&A section)

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Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

How streaming is transforming how we watch television.

Streaming

In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

gated content

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

The Current Report

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

The news and trends you need to know from the annual Festival of Creativity along the Croisette.

Cannes Lions

5 minutes with - Voices page (Video section)

5 minutes with - Video page

Live sports on streaming are challenging supershows for ad dollars.

Squid Game is back. Will advertisers join the game?

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

The Weather Company's Crystal Park shares why weather data can shape the future of advertising.

The forecast for 2025: Weather data can shape the future of advertising

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

Brands are still underestimating women. Here’s how that can change.

2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

6 stories that defined an unprecedented year in ad tech

The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.