VP U.K., The Trade Desk

Phil Duffield

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Damian Fowler

LinkedIn

Ilyse Liffreing

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Head of Digital and Media Marketing, TELUS Consumer Solutions

Vassilis Douros

How streaming is transforming how we watch television.

Streaming

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

gated content

CEO, Keynes Digital

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

Op-ed

The news and trends you need to know from the annual Festival of Creativity along the Croisette.

Cannes Lions

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

Stay up to date

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.

Video

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

Everything digital marketers need to know to make their jobs easier.

Office Hours

Asking for a friend

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

The Current Podcast

VP, General Manager; CVS Media Exchange (CMX)

Premium

CEO, Goodway Group

For Context

Head of Marketing, The Weather Company

CEO, Founder & Chairman, The Trade Desk

Managing Director, Uplift Campaigns

In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

Chief Strategy Officer, Ad Fontes Media

5 minutes with - Voices page (Video section)

5 minutes with - Video page

Founder and CEO, Place Exchange

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

Live sports on streaming are challenging supershows for ad dollars.

Squid Game is back. Will advertisers join the game?

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

The Weather Company's Crystal Park shares why weather data can shape the future of advertising.

The forecast for 2025: Weather data can shape the future of advertising

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

Brands are still underestimating women. Here’s how that can change.

2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

6 stories that defined an unprecedented year in ad tech

The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.