Co-Founder, Sincera

Mike O'Sullivan

A bevy of CTV ad campaigns show the power of first-party data in cookieless CTV environments.

German CTV marketers are seeing serious results with first-party data

In a strategic move toward live streaming, Warner Bros. Discovery’s Max is betting big on news and sports as the cornerstone of its live content strategy.

Trump–Biden face-off highlights Max’s emphasis on live coverage

CTV is the fastest-growing form of advertising this political season, as marketers see potential for the presidential election, as well as congressional and state races.

U.S. political CTV ad spend projected to grow by 600% this presidential election cycle

As connected TV grows as an advertising channel worldwide, all eyes are on the global streaming industry — and the local broadcasters looking to stay competitive.

What advertisers need to know about the state of CTV around the world

How CTV advertisers can benefit from 5G FWA devices bringing streaming to millions in India’s smaller towns and rural areas.

The little 5G devices powering India’s streaming revolution

A new women’s sports network from iHeartMedia reflects the opportunities for advertisers in audio.

Audio networks are betting big on the power of women’s sports content

Roku offers scale, reaching an estimated 120 million households in the U.S., along with a low barrier to entry for fans on its free ad-supported platform.

Roku–MLB partnership marks a first for live sports on FAST platforms

Streaming became a larger force at the upfronts this year, with Amazon and Netflix presenting to advertisers and NBCUniversal, Disney, and Fox giving significant time to streaming services.

Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling

Brand building in the age of AI and omnichannel media will require perhaps more independent thinking, creativity, and patience than ever.

Four takeaways from top CMOs at Cannes Lions

Walmart and McDonalds explained how they’re using data-driven insights and entertaining ways to get people to buy.

McDonald's, Walmart on the ROI upside of creative paths to purchase

At the Cannes Lions Festival of Creativity, Axios and Deep Blue Sports+Entertainment sponsored The Women’s Sports House where the rise of women’s sports was apparent.

‘Nobody was talking to them’: Brands show their love to women’s sports at Cannes Lions

Advertising leaders call on brands to reinvest in news, as journalism looks for new monetization strategies in the face of several existential challenges.

At Cannes, advertising leaders sound the alarm on the state of news

Media buying agencies note a shift in ad dollars toward digital channels, especially CTV and video, as advertisers look for better ROAS, engagement, and flexibility.

Despite pressure to tighten budgets, marketers still invest in authenticated digital channels like CTV

The State of the Open Internet Report reflects the growth and value of top publisher destinations on the open internet over time.

The value of the open internet is growing in the eyes of advertisers

A new report by Stagwell surveyed thousands of American adults about ads placed next to various news topics. It found little for brands to be concerned about.

A new study aims to convince advertisers that the news is brand-safe

During this election year, growing levels of misinformation on social media are giving rise to advertising alternatives like CTV.

As U.S. election looms, political advertisers shift focus to CTV

Managing Director, Exverus Media

Talia Arnold

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The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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Ads leveraging consumers’ financial transactions could change the game. But is retail media getting too crowded?

Big Finance wants a piece of your retail media budgets

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

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