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Kimberly Gilberti

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A spotlight on leaders from across the advertising industry

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The news and trends you need to know from the annual Festival of Creativity along the Croisette.

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How marketers are adapting their strategies to societal shifts and industry trends.

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The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

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Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

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Asking for a friend

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

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Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

How streaming is transforming how we watch television.

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SVP, Marketing and Communications, ID5

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

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Stories about the emerging retail media market, including the latest brand partnerships.

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Everything digital marketers need to know to make their jobs easier.

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The latest news and perspectives on the internet outside the walled gardens.

Open Internet

gated content

The Guardian’s integration with OpenPath comes as publishers search for viable revenue models amid lower referral traffic.

The Guardian deploys OpenPath amid programmatic revenue surge

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

The Weather Company's Crystal Park shares why weather data can shape the future of advertising.

The forecast for 2025: Weather data can shape the future of advertising

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

Brands are still underestimating women. Here’s how that can change.

2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

6 stories that defined an unprecedented year in ad tech

The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.