CEO, Founder & Chairman, The Trade Desk

Jeff Green

Co-founder and EVP of innovation and strategy, Strategus

Joel Cox

John McDermott

Senior Vice President, Kroger Precision Marketing

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

Op-ed

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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How marketers are adapting their strategies to societal shifts and industry trends.

Culture

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Chief Strategy Officer, The Trade Desk

Premium

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.

Video

The news and trends you need to know from the annual Festival of Creativity along the Croisette.

Cannes Lions

Everything digital marketers need to know to make their jobs easier.

Office Hours

Asking for a friend

How streaming is transforming how we watch television.

Streaming

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Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

The Current Podcast

5 minutes with - Voices page (Video section)

5 minutes with - Video page

5 minutes with - Voices page (Q&A section)

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

General Manager of Data Partnerships, The Trade Desk

The latest news and perspectives on the internet outside the walled gardens.

Open Internet

gated content

Marketing mix modeling is back in vogue, while trade bodies introduce cross-media measurement solutions.

The future of cross-media measurement takes shape with AI and industrywide efforts

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).