CEO, Goodway Group

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Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

The dessert maker Crumbl is expanding its advertising presence past social media, a trend for small and medium businesses looking to gain new audiences.

Crumbl increases sales by 55% after diving into omnichannel strategy

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).