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Senior Vice President, Kroger Precision Marketing

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How streaming is transforming how we watch television.

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The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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Senior Director, European Identity, The Trade Desk

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Head of Marketing, The Weather Company

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Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

Live sports on streaming are challenging supershows for ad dollars.

Squid Game is back. Will advertisers join the game?

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

The Weather Company's Crystal Park shares why weather data can shape the future of advertising.

The forecast for 2025: Weather data can shape the future of advertising

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

Brands are still underestimating women. Here’s how that can change.

2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

6 stories that defined an unprecedented year in ad tech

The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.