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Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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VP Inventory Development, The Trade Desk

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

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The Current Podcast

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

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Bite-size articles and infographics featuring the latest data every marketer should know.

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In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

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You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

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2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

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