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In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

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General Manager of Data Partnerships, The Trade Desk

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Justin Wohl, chief revenue officer at Snopes explores why it's time for ad exhanges to bid fairly in header bidding

Beyond U.S. v. Google: It’s time for ad exchanges to bid fairly in header bidding

How streaming is transforming how we watch television.

Streaming

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).