Grading VML's merger a year in with CEO Jon Cook
It’s always fun to look back at a big moment and reflect on it with some time and space, as possibilities turn into reality.
That’s exactly what VML CEO Jon Cook has done nearly a year and a half after WPP merged VMLY&R and Wunderman Thompson into VML.
Of course those combined agencies were mergers of their own, with Y&R having roots over 100 years old after launching in 1923. Large agencies mergers have been all around the news lately so The Current's Chris Brooklier spoke with Jon at CES about his reaction to these mergers, plus how AI is being refined and innovating past the 30 second ad on streaming platforms.