How marketers are adapting their strategies to societal shifts and industry trends.

Culture

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Premium

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

How streaming is transforming how we watch television.

Streaming

gated content

Live sports on streaming are challenging supershows for ad dollars.

Squid Game is back. Will advertisers join the game?

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

The Weather Company's Crystal Park shares why weather data can shape the future of advertising.

The forecast for 2025: Weather data can shape the future of advertising

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

Brands are still underestimating women. Here’s how that can change.

2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

6 stories that defined an unprecedented year in ad tech

The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.