Firestone Walker Brewing’s Dustin Hinz on tapping beer and sports fans through CTV
It might not come as a surprise that many sports fans also love beer.
At least, that’s what Firestone Walker Brewing Company’s data says about its customers. The company’s CMO, Dustin Hinz, tells The Current Podcast that connected TV (CTV) has made it easier than ever to reach those fans right where they’re watching, whether that’s on ESPN or Peacock or elsewhere.
“With connected TV platforms continuing to become more robust, it’s made it a hell of a lot easier for us to get more geotargeted,” Hinz says.
In the conversation, Hinz also shares insights on the “seasonal” nature of marketing a beer brand, how Firestone stands out from the pack and why product placement on podcasts may be getting out of hand.
As he puts it: “I’m not interested in the most amount of eyeballs. I want the right ones.”