Dow Jones’ Sherry Weiss on marketing at the speed of a newsroom

As news media faces plenty of headwinds, Dow Jones seems to be rising to the challenge.

In February, the company reported that digital subscriptions grew 13% last year, with The Wall Street Journal alone seeing 4% growth.

Since joining Dow Jones as its CMO in 2022, Sherry Weiss has been hard at work building subscription strategies across the company’s publications, including MarketWatch and Barron’s.

Weiss sat down with The Current Podcast to reveal how customer research — and responding swiftly to current events — plays a crucial role in the company’s strategy.

“If you are in marketing in a news organization and you cannot respond at the speed of news, then you are not appropriately supporting your newsrooms,” Weiss says.

She also discusses the importance of baking WSJ’s journalism into marketing campaigns and how the company is staying true to itself in the face of massive industry changes.