Inside Paypal's ad network joining the retail media goldrush
More non-traditional advertising companies have entered the ad game recently with their own media networks, from Uber to United Airlines leveraging their deep amounts of consumer data.
Now PayPal is the latest entrant, led by the architect of Uber’s ad business Mark Grether.
With over a trillion dollars of digital transactions running through PayPal every year, 400 million active accounts, and 35 million merchants on the platform, Grether believes this 360° view differentiates PayPal from the rest of the retail media network market.
Grether joined The Current Report to talk about why the moment is right for PayPal Ads to launch and lessons he’s bringing over from Uber.