How Roku sees the upfront market evolving as deals activate
Upfront deals are now being activated now that the fall season is underway – the traditional moment when TV networks launch their prime shows.
But as we’ve seen in recent years, streaming platforms and companies have become an emerging force in the upfronts market.
One of the main players in the streaming market is Roku, which has seen big growth in revenue recently. The company’s overall revenue was up 14% year over year, according to its latest earnings report.
On this episode of The Current Report, Jay Askinasi, Roku's SVP, Head of Global Media Revenue and Growth, breaks down how how much importance the upfronts have now. Plus he dives into Roku's success airing MLB games and the impact of the DirecTV and DISH merger and consolidation in the streaming and traditional TV market.