For Context: The Evolution of Political Media

It’s hard to believe, but we’re just over a year from the next presidential election in the U.S. Both Republicans and Democrats are surely strategizing on how to get that extra advantage with their respective presidential campaigns. Each election presents a new way to reach voters, which is exactly what we explore in our latest episode of For Context: “The Evolution of Political Media.”

From former President Dwight Eisenhower to President Joe Biden, political campaigns have swung from radio ads in the 1950s and 1960s, to social media in the 2010s, to big data and connected TV (CTV) today.

CTV spending during the 2022 midterms was up more than 1,500 percent from the 2020 presidential election, according to Basis Technologies. Biden’s team is following that lead by spending far more on digital than on any other candidate so far, Axios reports.

The story of how we got here is one you’ll have to trace back to some of the most successful political campaigns in U.S. advertising history.