For Context: From cookies to consent: Identity and authenticated data

Since the early days of the internet, cookies have been an essential part of web tracking. But how did this little piece of code evolve into the framework for how so many things are transacted on the internet, especially advertising? Despite changing the timeline for the deprecation of third-party cookies, Google maintains that it will start the process again next year. Change is coming sooner or later. Where could the internet — and as an extension, the digital advertising industry — go next?

On this episode of For Context, we’re diving into identity and authenticated data, as the digital advertising industry goes from cookies to consent.

From data privacy and regulation like the General Data Protection Regulation to the power of first-party data, to how journalism will be affected by the move to a full cookieless future that’s powered by streaming and smartphones, there is a lot to unpack.

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