The Current Report: Gale's Winston Binch on brand innovation and the evolution of Cannes Lions
The Current's coverage of Cannes Lions continues. Today, we're joined by Winston Binch, chief brand and experience officer at Gale, who talks about his approach to brand innovation, the evolution of the festival towards tech and media, and the Chipotle Doppelgänger campaign that won the agency a gold lion.
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