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The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

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The Current Report

Founder and CEO, Chalice Custom Algorithms

Programmatic Account Director, Numodo

SVP, monetization and business strategy, Mediavine

President & CEO, Index Exchange

Managing Director, Uplift Campaigns

Founder and CEO, Place Exchange

COO, Flashtalking by Mediaocean

General Manager of Data Partnerships, The Trade Desk

VP Product, The Trade Desk

Senior director of data strategy, The Shipyard

Chief commercial officer, Scope3

president of data strategy, Choreograph North America

Chairman and CEO, InfoSum

Co-founder, CEO, Attain

GVP, strategy and business development, Oracle Advertising

Senior Vice President, Kroger Precision Marketing

SVP Director of Media Services, 160over90

SVP sales and partnerships at Experian

Head of Marketing, The Weather Company

CEO, Keynes Digital

Executive Vice President, VAB

Programmatic Lead, Two Circles

SVP, Global Sales, Operative

Executive Director, Partnerships & Business Development, S&P Global Mobility

VP of product, ID5

Co-Founder & CEO, Mediavine

Managing Director, Digital Paid Media, GMMB

VP of strategy and partnerships, Intent IQ

CEO, Publicis Media France, and COO, Publicis Groupe

VP of ad technology and programmatic revenue, Advance Local

SVP, Product, The Trade Desk

Founder, Sooth

CMO and EVP, The Trade Desk

Chief Growth Officer, SparkXGlobal

CEO, Goodway Group

Chief Revenue Officer, The Trade Desk

CEO, Founder & Chairman, The Trade Desk

Co-founder and EVP of innovation and strategy, Strategus

co-founder and CEO, Nota

Chief Revenue Officer, Snopes.com

Chief Product Officer, Experian Marketing Services

Managing Director, Croud U.S.

Senior Director of Content Programming and Strategy, Tubi

Chief Strategy Officer, Ad Fontes Media

Senior Director, Connections and Performance Strategy, Ogilvy

CEO, Stagwell

Co-founder and CEO, ID5.io

SVP, Product Sales and Strategy, Nielsen One

Co-Founder, Sincera

Managing Director of Strategic Partnerships, Kinective Media by United Airlines

partner, Bully Pulpit Interactive

Head of Brand Media, PMG

Global Solutions President, Circana

VP, General Manager; CVS Media Exchange (CMX)

VP U.K., The Trade Desk

Co-Founder and CEO, PubMatic

Research Director - Consumer Research Lead, Ampere Analysis

EVP of Business Development, iSpot.tv

Head of Political, LoopMe

CMO, Iris.tv

SVP of technology, The Trade Desk

Chief Strategy Officer, The Trade Desk

President of Media, dentsu Canada

Chief Strategy Officer, Butler/Till

Chief Executive Officer, LiveRamp

COO, Paramount Advertising

Senior Director, European Identity, The Trade Desk

Managing Director, Exverus Media

Managing Director India, The Trade Desk 

Managing Director, Middle East and Africa, The Trade Desk

Chief Commercial Officer, The Trade Desk

SVP of Activations and Addressability, LiveRamp

Head of Digital and Media Marketing, TELUS Consumer Solutions

VP Inventory Development, The Trade Desk

CTO, Good-Loop

head of technology and innovation, Spark Foundry U.K.

Writers

Amanda Jayne Robertson

LinkedIn

Emma Shepherd

Twitter

Travis Clark

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

Op-ed

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

How streaming is transforming how we watch television.

Streaming

Premium

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

5 minutes with - Voices page (Q&A section)

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For Context

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

In human terms

The Current Podcast

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

5 minutes with - Voices page (Video section)

5 minutes with - Video page

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

gated content

Everything digital marketers need to know to make their jobs easier.

Office Hours

Live sports on streaming are challenging supershows for ad dollars.

Squid Game is back. Will advertisers join the game?

In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

The Weather Company's Crystal Park shares why weather data can shape the future of advertising.

The forecast for 2025: Weather data can shape the future of advertising

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

Brands are still underestimating women. Here’s how that can change.

2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

6 stories that defined an unprecedented year in ad tech

The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.

12 marketers predict what’s next for TV, AI and retail in 2025

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