CES 2025: Spotify's Lee Brown on matching media investment to audio's consumption
Ad tech dominated the CES experience again, with ease as a key tenet of conversations across the week.
Making the advertising experience easy for brands and agencies is a top priority for Spotify in 2025. The digital audio giant has opened up programmatic capabilities for advertisers of all sizes by testing its own ad exchange.
Still, according to WARC, In 2024, audio will account for 24.5% of ad-supported media consumption in the US but just 8.4% of ad spend.
Spotify's VP and global head of advertising, Lee Brown, joins The Current Report to break down why that is.