Behind the scenes of Ram's $16 million Big Game commercial with Glen Powell
Celebrities reigned once again in many commercials for the Big Game, including Glen Powell doing his own version of Goldilocks in a spot for Ram Trucks.
Two executives at GSD&M (the agency that created the ad) — Kate Rush Sheehy, SVP, strategy and insights and Chelsea York Vargas, VP and group strategy director — joined The Current Report to share the inside story of the strategy behind the ad.