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In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

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The old path to purchase, known as the marketing funnel, is evolving into what experts say resembles an infinity loop.

Are marketers ready to reimagine the funnel?

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

The Weather Company's Crystal Park shares why weather data can shape the future of advertising.

The forecast for 2025: Weather data can shape the future of advertising

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

Brands are still underestimating women. Here’s how that can change.

2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

6 stories that defined an unprecedented year in ad tech

The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.

12 marketers predict what’s next for TV, AI and retail in 2025

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