SVP of technology, The Trade Desk

Sairaj Uddin

Universal measurement standards for carbon emissions are set to be released by GARM and Ad Net Zero this year at Cannes Lions.

Sustainability could get a boost when universal standards come out at Cannes Lions

The former LA Times journalist breaks down the future of journalism after Google removed news links in response to the California Journalism Preservation Act (CJPA).

5 minutes with journalist Matt Pearce

If journalism isn't around, how will generative A.I. models feed new information?

Why it makes business sense for A.I. models to keep journalism around

Starting next year, Netflix plans to no longer report quarterly subscriber numbers; experts say the path forward lies in ad revenue over subscriber growth.

Netflix’s latest move shows how streaming TV is tipping toward ads

The Trade Desk's Stuart Colman shares why the world of digital advertising is bigger than the Chrome browser.

The world of digital advertising is bigger than the Chrome browser

Marketers are not surprised. Many are preparing for a post-cookie future already.

Marketers unfazed as Google delays cookie deprecation for third time

Is interoperability the key to winning the cookieless race?

The open web vs. the walled garden: Is interoperability the key to winning the cookieless race?

What’s at stake? Only the future of European media.

European broadcasters are reinventing themselves for the future of TV

NBCUniversal and the Olympics are evolving with viewers. Advertisers are responding with $1.2 billion in ad commitments and counting.

The Olympics’ role in culture is evolving, and advertisers are moving with it

Record March Madness ratings is putting women’s basketball in the spotlight, and advertisers are taking notice by increasing their media spend.

March Madness just proved the power and scale of women’s sports. Advertisers are watching.

DRAX Direct streamlines access to Disney’s streaming advertising business with The Trade Desk, as advertisers increasingly lean into connected TV (CTV).

Disney streamlines access for advertisers, aiming to automate 75% of ad revenue

NBCUniversal is opening up Peacock ads to be purchased programmatically for all streamed 329 Olympic events this year.

The ‘crème de la crème’: 2024 Paris Olympics goes programmatic on Peacock

A recent survey suggests many sports fans in the U.S. care more about their favorite sport than anything else on TV, even in the offseason.

How streamers are keeping sports fans satisfied even in the offseason

Even in a year when Barbie dominated the box office, new data shows how women are still underrepresented in Hollywood, both in front of and behind the camera.

Hollywood is leaving money on the table by not marketing more movies to women

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

How streaming is transforming how we watch television.

Streaming

Premium

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.

Video

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

Everything digital marketers need to know to make their jobs easier.

Office Hours

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

Subscribe to The Current